You don't have to live in Cali to be fortunate.
You can appreciate our West Coast vibes no matter where you plant your flag on the map through skill, desire or downright dogged determination. On the flipside, remember that other people in the world don't always have the chance to realise their full potential through circumstance.
Let's offer a helping hand through our successes to those less fortunate than ourselves. For every Califortunate item you purchase, we'll donate the same to someone in need; garment for garment, footwear for footwear.
By sporting the Califortunate brand not only will you be making your part of the world more beautiful, but also reminding us to be thankfull for what we have by helping those most in need.